Job Title:
Data Analytics Associate
Location:
Lagos
Our
Client, a big player in the FMCG Industry, is looking to recruit a Data Analytics Associate. This role is will
manage all facets of customer experience data – from web analytics to voice of
customer data. The incumbent will identify business problems and customer pain
points, formulate hypotheses, develop analytic plans, conduct the analysis,
synthesize conclusions into actionable solutions, and help implement
recommendations for customer experience programs.
RESPONSIBILITIES
RESPONSIBILITIES
- Develop
     actionable insights from multiple data sources
- Quantify
     the impact of programs and campaigns through reporting and analysis
- Oversee
     analytics for all channels and voice of customer programs (e.g., NPS,
     etc.)
- Partner
     with key stakeholders to provide data-driven insights to inform business
     and CXP decisions
- Lead
     the development and execution of a periodic reporting framework in
     collaboration with other team members
- Conduct
     relevant customer behavior analysis, competitive analysis and industry
     research
- Derive
     insights from data to suggest, create, and execute tests that drive
     improvements to conversion rates and customer satisfaction scores
- Create
     holistic dashboards by pulling data from different data sources
- Provide
     expertise and guidance to business on:
- Segmentation
- Campaign
     analysis, analysis of performance, benchmarking
- Propensity-to-buy
     and response modelling
- Attribution
     models and reporting
- Understand
     relevant technology applications
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SKILLS AND COMPETENCIES
- Ability
     to hold self and others accountable to meet commitments, consistently
     delivering results within required timelines and expectations.
- Detail-oriented
     and strong team player with excellent interpersonal, listening, and oral communication
     skills
- Ability
     to work with limited supervision and proactively identify areas of
     opportunity and focus based on business need/impact
 
EDUCATION AND EXPERIENCE
- Bachelor’s
     Degree in Economics, Statistics, Engineering, or other related discipline.
- 3 -
     5 years of related professional hands-on experience working with
     data/analytics dashboards
- Experience
     with at least one key analytics tools to develop actionable insights from
     multiple data sources (e.g., R, Revolution R, SAS, SPSS, MATLAB, MicroStrategy,
     Tableau)
- High
     level understanding of data management, e.g. MS SQL, or other tools
- Knowledgeable
     of statistical analysis, quantitative analytics, forecasting/predictive
     analytics, and multivariate testing (A/B testing)
- Capable
     of explaining complex analytical methodologies and concepts in
     non-technical language
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